New West End Company discuss the London Luxury Quarter

Encompassing the 51 streets and lanes of Mayfair, Piccadilly and St James’s, London Luxury Quarter is the destination for luxury in the UK. Created by New West End Company and Heart of London Business Alliance, London Luxury Quarter is a world leading destination, home to high end retailers as well as world famous auction houses, galleries, restaurants and hotels. The area attracts millions of visitors from across the globe each year, with top spending markets such as China and the Middle East spending on average over £1500 per transaction, so offers a huge opportunity for businesses looking to locate in London. The Quarter’s aim is to further promote the area as the world leading destination for luxury, driving high-net-worth individuals to visit, stimulating business investment into the area and enticing more high-end luxury brands to open stores in the Quarter while ensuring the quality of its environment and offer are continuously enhanced. From industry reports to destination marketing trips in key international markets reaching the Ultra High Net Worth audience, London Luxury Quarter is cementing the areas position as a global luxury powerhouse.

The anchor of London Luxury Quarter, Bond Street, is set to see a multi-million pound investment which will radically transform the streetscape and secure its future as a globally competitive luxury destination. Led by Bond Street Management Group’s Beverley Aspinall, together with Westminster City Council and Transport for London, the redesign was first proposed in 2013. Since then, delivery partners have been assigned with the aim of completing the work in time for the launch of Crossrail in 2018. When this happens, the number of passengers using the station will increase from 155,000 to over 222,000 daily. It will be the first major revamp that London’s most celebrated luxury street has seen in over 30 years and is one of several initiatives planned by the Group to put the spotlight back on the street.